About the author

JSilvaHi, I’m Judy, and my career has been focused on marketing direct to customers in the B2B world for over twenty years. Most of my experience is in the industrial manufacturing and analytical markets.

In addition to Marketing, I’ve also studied Psychology, Studio Art, and Art History. My hobbies include running, kayaking, skiing, painting, and hiking.


I’m also a Hootsuite University Certified Professional.  Hootsuite is a social media management system that allows users to manage all of their social media from one convenient site.

What I love most about Marketing is that it’s dynamic! Every day offers a new and different challenge. I think embracing change is critical to any company’s success. Stagnate and you’ll miss the boat!

Profile Image 1This blog is about successfully connecting with your customers. This is critical for marketers today.  Companies must live by these three words: CUSTOMERS ARE KEY. Let’s face it, customers are what drive your business. With that said, you must know who your customers are, what they want,  how you can help them and how to get that message across to them.

Marketers today must create and publish meaningful content that people will find valuable, want to talk about and share with each other. Consumers are more empowered than ever, and they want to be heard. Companies must listen to their customers, respond, and provide them with a premier customer experience. This will help to establish a relationship of trust and loyalty.

I look forward to engaging discussions!

Judy Silva

*The views I share in this blog are my own and do not represent those of the company I work for.



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