Category Archives: content marketing

The Importance of a Content Marketing Strategy

Let’s face it, traditional marketing methods are becoming less effective. “People are sick of being sold to, marketed to, and tricked into clicking on links to unwanted products” (Schaefer, 2012, p. 19). Customers are more empowered than ever. They are … Continue reading

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Viral Marketing Initiatives

There is no recipe for success when it comes to viral marketing, but there are several factors which can contribute to a campaign’s success. Li and Bernoff (2011) suggest that social media has contributed to the explosion of viral marketing because … Continue reading

Posted in content marketing, Internet Marketing, Marketing, Social Media Marketing, Viral Marketing, Viral Videos | Tagged , , , , , , | 4 Comments