Category Archives: Internet Marketing

Data Mining: Big Brother Is Watching

It’s no secret that marketers are tracking our every online move with powerful analytic tools, but how much do they really know about us, where does the information come from, and when does data mining cross the line? Data Brokerage … Continue reading

Posted in B2B Marketing, B2B Social Media Marketing, Consumer Privacy, Digital Communications, Internet Marketing, Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , | 1 Comment

Viral Marketing Initiatives

There is no recipe for success when it comes to viral marketing, but there are several factors which can contribute to a campaign’s success. Li and Bernoff (2011) suggest that social media has contributed to the explosion of viral marketing because … Continue reading

Posted in content marketing, Internet Marketing, Marketing, Social Media Marketing, Viral Marketing, Viral Videos | Tagged , , , , , , | 4 Comments

What’s So Great About QR Codes?

Mobile QR codes are used by both business-to-consumer (B2C) as well as business-to-business (B2B) companies across many applications in a variety of industries, from retail to industrial manufacturing.  In this post, we’ll focus on how B2B companies can benefit from … Continue reading

Posted in Advertising, B2B Marketing, B2B Social Media Marketing, Digital Communications, Internet Marketing, Marketing, QR Codes, Trade Show Advertising | Tagged , , , , , , , , , | 1 Comment