Category Archives: Marketing

Data Mining: Big Brother Is Watching

It’s no secret that marketers are tracking our every online move with powerful analytic tools, but how much do they really know about us, where does the information come from, and when does data mining cross the line? Data Brokerage … Continue reading

Posted in B2B Marketing, B2B Social Media Marketing, Consumer Privacy, Digital Communications, Internet Marketing, Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , | 1 Comment

Future Implications

Social media is a collection of technologies that allow us to share information with each other, and these technologies are changing at a rapid pace. In fact, with respect to social media, change is now the norm.  Social media is the … Continue reading

Posted in B2B Marketing, B2B Social Media Marketing, Marketing, Social Media, Social Media Marketing, Social Media Planning, Social Media ROI, Social Media Strategy, The Future of Social Media | Tagged , , , , , | 5 Comments

Viral Marketing Initiatives

There is no recipe for success when it comes to viral marketing, but there are several factors which can contribute to a campaign’s success. Li and Bernoff (2011) suggest that social media has contributed to the explosion of viral marketing because … Continue reading

Posted in content marketing, Internet Marketing, Marketing, Social Media Marketing, Viral Marketing, Viral Videos | Tagged , , , , , , | 4 Comments

What’s So Great About QR Codes?

Mobile QR codes are used by both business-to-consumer (B2C) as well as business-to-business (B2B) companies across many applications in a variety of industries, from retail to industrial manufacturing.  In this post, we’ll focus on how B2B companies can benefit from … Continue reading

Posted in Advertising, B2B Marketing, B2B Social Media Marketing, Digital Communications, Internet Marketing, Marketing, QR Codes, Trade Show Advertising | Tagged , , , , , , , , , | 1 Comment

How to Blog and Tweet More Effectively

This topic has been covered many times; however, it is beneficial to occasionally review best practices for blogging and using Twitter just to make sure you’re covering all of the bases. First, let’s talk about some strategies that apply to … Continue reading

Posted in B2B Social Media Marketing, Marketing, Social Media | Tagged , , , , , , | 4 Comments

Social Media Marketing: The Challenges and Opportunities

Social media has transformed the way we connect with each other both personally and professionally. It allows us to share our thoughts, opinions, experiences, and ideas with the world.  What does this mean for businesses? People are educating themselves and forming opinions … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , | 6 Comments

The Power of YouTube for Business

Video sharing is gaining in popularity, and predictions indicate that we’ll see big gains in visual and content marketing in 2013, particularly through videos and images (socialmediaexaminer.com, 2013).  In fact, YouTube boasts that viewership is up 50% since 2010 with … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , | 6 Comments