Category Archives: Social Media Marketing

Data Mining: Big Brother Is Watching

It’s no secret that marketers are tracking our every online move with powerful analytic tools, but how much do they really know about us, where does the information come from, and when does data mining cross the line? Data Brokerage … Continue reading

Posted in B2B Marketing, B2B Social Media Marketing, Consumer Privacy, Digital Communications, Internet Marketing, Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , | 1 Comment

The Importance of a Content Marketing Strategy

Let’s face it, traditional marketing methods are becoming less effective. “People are sick of being sold to, marketed to, and tricked into clicking on links to unwanted products” (Schaefer, 2012, p. 19). Customers are more empowered than ever. They are … Continue reading

Posted in content marketing, Social Media, Social Media Marketing, Social Media Planning, Social Media Strategy | Tagged , , , , , | Leave a comment

Future Implications

Social media is a collection of technologies that allow us to share information with each other, and these technologies are changing at a rapid pace. In fact, with respect to social media, change is now the norm.  Social media is the … Continue reading

Posted in B2B Marketing, B2B Social Media Marketing, Marketing, Social Media, Social Media Marketing, Social Media Planning, Social Media ROI, Social Media Strategy, The Future of Social Media | Tagged , , , , , | 5 Comments

Viral Marketing Initiatives

There is no recipe for success when it comes to viral marketing, but there are several factors which can contribute to a campaign’s success. Li and Bernoff (2011) suggest that social media has contributed to the explosion of viral marketing because … Continue reading

Posted in content marketing, Internet Marketing, Marketing, Social Media Marketing, Viral Marketing, Viral Videos | Tagged , , , , , , | 4 Comments

Differentiation

Fitness has been a growth industry over the last 20 years. The number of fitness club memberships has grown to over 50 million in 2012, and the demand for clubs is expected to continue growing over the next five years as Americans become more … Continue reading

Posted in Brand Differentiation, Social Media, Social Media Marketing, Social Media Strategy | Tagged , , , , , , , | 6 Comments