Category Archives: Social Media Strategy

The Importance of a Content Marketing Strategy

Let’s face it, traditional marketing methods are becoming less effective. “People are sick of being sold to, marketed to, and tricked into clicking on links to unwanted products” (Schaefer, 2012, p. 19). Customers are more empowered than ever. They are … Continue reading

Posted in content marketing, Social Media, Social Media Marketing, Social Media Planning, Social Media Strategy | Tagged , , , , , | Leave a comment

Future Implications

Social media is a collection of technologies that allow us to share information with each other, and these technologies are changing at a rapid pace. In fact, with respect to social media, change is now the norm.  Social media is the … Continue reading

Posted in B2B Marketing, B2B Social Media Marketing, Marketing, Social Media, Social Media Marketing, Social Media Planning, Social Media ROI, Social Media Strategy, The Future of Social Media | Tagged , , , , , | 5 Comments

Differentiation

Fitness has been a growth industry over the last 20 years. The number of fitness club memberships has grown to over 50 million in 2012, and the demand for clubs is expected to continue growing over the next five years as Americans become more … Continue reading

Posted in Brand Differentiation, Social Media, Social Media Marketing, Social Media Strategy | Tagged , , , , , , , | 6 Comments