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Tag Archives: Social Media
The Importance of a Content Marketing Strategy
Let’s face it, traditional marketing methods are becoming less effective. “People are sick of being sold to, marketed to, and tricked into clicking on links to unwanted products” (Schaefer, 2012, p. 19). Customers are more empowered than ever. They are … Continue reading
Future Implications
Social media is a collection of technologies that allow us to share information with each other, and these technologies are changing at a rapid pace. In fact, with respect to social media, change is now the norm. Social media is the … Continue reading
Posted in B2B Marketing, B2B Social Media Marketing, Marketing, Social Media, Social Media Marketing, Social Media Planning, Social Media ROI, Social Media Strategy, The Future of Social Media
Tagged B2B Social Media, Social Media, social media for business, Social Media Marketing Strategy, social media strategy, The Future of Social Media
5 Comments
How to Blog and Tweet More Effectively
This topic has been covered many times; however, it is beneficial to occasionally review best practices for blogging and using Twitter just to make sure you’re covering all of the bases. First, let’s talk about some strategies that apply to … Continue reading
Social Media Marketing: The Challenges and Opportunities
Social media has transformed the way we connect with each other both personally and professionally. It allows us to share our thoughts, opinions, experiences, and ideas with the world. What does this mean for businesses? People are educating themselves and forming opinions … Continue reading
Posted in Marketing, Social Media
Tagged Brand, brand building, Business, Conversation, Customer, Social Media, social media for business, Social Media Marketing
6 Comments
The Power of YouTube for Business
Video sharing is gaining in popularity, and predictions indicate that we’ll see big gains in visual and content marketing in 2013, particularly through videos and images (socialmediaexaminer.com, 2013). In fact, YouTube boasts that viewership is up 50% since 2010 with … Continue reading
Posted in Marketing, Social Media
Tagged B2B, B2B Social Media, Google+, Social Media, Web Applications, YouTube, YouTube for B2B
6 Comments
Which Social Media Sites do B2B Companies Prefer?
Business to business companies still lag behind business to consumer companies when it comes to social media use. In fact, 68% of B2B companies reportedly use social media compared to 79% of B2C companies (King, 2013). What’s the reason for the gap? Ramos (2013) attributes … Continue reading
Posted in Marketing, Social Media
Tagged B2B, B2B Social Media, B2C, Blogging for B2B, Business-to-business, LinkedIn, LinkedIn for B2B, Social Media, Social Media Marketing
4 Comments
How do Facebook, Twitter, and Google+ Compare When Used for Business?
Facebook, Twitter, and Google+ are among the most popular social networking sites, but how do they stack up against each other when used for business? Let’s examine how each compares on features that drive business. Businesses can create pages on … Continue reading
Key Content Marketing 