Category Archives: Social Media

Which Social Media Sites do B2B Companies Prefer?

Business to business companies still lag behind business to consumer companies when it comes to social media use. In fact, 68% of B2B companies reportedly use social media compared to 79% of B2C companies (King, 2013). What’s the reason for the gap? Ramos (2013) attributes … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , , | 4 Comments

How do Facebook, Twitter, and Google+ Compare When Used for Business?

Facebook, Twitter, and Google+ are among the most popular social networking sites, but how do they stack up against each other when used for business? Let’s examine how each compares on features that drive business. Businesses can create pages on … Continue reading

Posted in Social Media | Tagged , , , , | 6 Comments