Tag Archives: B2B Social Media

The Importance of a Content Marketing Strategy

Let’s face it, traditional marketing methods are becoming less effective. “People are sick of being sold to, marketed to, and tricked into clicking on links to unwanted products” (Schaefer, 2012, p. 19). Customers are more empowered than ever. They are … Continue reading

Posted in content marketing, Social Media, Social Media Marketing, Social Media Planning, Social Media Strategy | Tagged , , , , , | Leave a comment

Future Implications

Social media is a collection of technologies that allow us to share information with each other, and these technologies are changing at a rapid pace. In fact, with respect to social media, change is now the norm.  Social media is the … Continue reading

Posted in B2B Marketing, B2B Social Media Marketing, Marketing, Social Media, Social Media Marketing, Social Media Planning, Social Media ROI, Social Media Strategy, The Future of Social Media | Tagged , , , , , | 5 Comments

How to Blog and Tweet More Effectively

This topic has been covered many times; however, it is beneficial to occasionally review best practices for blogging and using Twitter just to make sure you’re covering all of the bases. First, let’s talk about some strategies that apply to … Continue reading

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The Power of YouTube for Business

Video sharing is gaining in popularity, and predictions indicate that we’ll see big gains in visual and content marketing in 2013, particularly through videos and images (socialmediaexaminer.com, 2013).  In fact, YouTube boasts that viewership is up 50% since 2010 with … Continue reading

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Which Social Media Sites do B2B Companies Prefer?

Business to business companies still lag behind business to consumer companies when it comes to social media use. In fact, 68% of B2B companies reportedly use social media compared to 79% of B2C companies (King, 2013). What’s the reason for the gap? Ramos (2013) attributes … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , , | 4 Comments