Tag Archives: Brand

Differentiation

Fitness has been a growth industry over the last 20 years. The number of fitness club memberships has grown to over 50 million in 2012, and the demand for clubs is expected to continue growing over the next five years as Americans become more … Continue reading

Posted in Brand Differentiation, Social Media, Social Media Marketing, Social Media Strategy | Tagged , , , , , , , | 6 Comments

Social Media Marketing: The Challenges and Opportunities

Social media has transformed the way we connect with each other both personally and professionally. It allows us to share our thoughts, opinions, experiences, and ideas with the world.  What does this mean for businesses? People are educating themselves and forming opinions … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , | 6 Comments