Tag Archives: Business-to-business

Data Mining: Big Brother Is Watching

It’s no secret that marketers are tracking our every online move with powerful analytic tools, but how much do they really know about us, where does the information come from, and when does data mining cross the line? Data Brokerage … Continue reading

Posted in B2B Marketing, B2B Social Media Marketing, Consumer Privacy, Digital Communications, Internet Marketing, Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , | 1 Comment

Which Social Media Sites do B2B Companies Prefer?

Business to business companies still lag behind business to consumer companies when it comes to social media use. In fact, 68% of B2B companies reportedly use social media compared to 79% of B2C companies (King, 2013). What’s the reason for the gap? Ramos (2013) attributes … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , , | 4 Comments