Tag Archives: Social Media Viral Marketing Strategy

Data Mining: Big Brother Is Watching

It’s no secret that marketers are tracking our every online move with powerful analytic tools, but how much do they really know about us, where does the information come from, and when does data mining cross the line? Data Brokerage … Continue reading

Posted in B2B Marketing, B2B Social Media Marketing, Consumer Privacy, Digital Communications, Internet Marketing, Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , | 1 Comment

Viral Marketing Initiatives

There is no recipe for success when it comes to viral marketing, but there are several factors which can contribute to a campaign’s success. Li and Bernoff (2011) suggest that social media has contributed to the explosion of viral marketing because … Continue reading

Posted in content marketing, Internet Marketing, Marketing, Social Media Marketing, Viral Marketing, Viral Videos | Tagged , , , , , , | 4 Comments